Carlos Correa
Food Vendor App
Doug’s Dogs is a hot dog vendor located in a metropolitan area.
They offer a wide variety of classic and specialty Hot Dogs at competitive pricing, their target customer base are people with a busy schedule and Hot Dog lovers
Date
December 2022
Role
UX Designer
Project
Mobile App
Links
Technologies
Figma, Adobe Photoshop
Context
Problem
Busy workers and commuters lack the time to prepare daily meals.
Goal
Design an app for Doug’s Dogs that allows users to quickly and easily order food for takeout or delivery
User Research
A primary user group was identified through research, this group was defined as working adults who have a tight schedule due to obligations or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
Design Process
01. PAPER WIREFRAMES
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
02. DIGITAL WIREFRAMES
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the peer review feedback.
03. LO-FI PROTOTYPE
Using the digital wireframes a lo-fi was created to demonstrate the basic functionality of the food ordering process.
Usability Study
Parameters
Study Type
Unmoderated Usability Study
Location
USA, Remote
Participants
7
Duration
30 - 60 mins
Findings
Users want to order food quickly
Users want allergen information as well as options for different diet types
Users want to continue browsing after adding food to their order
Ingredient quantities should be specified in the food item
Users want confirmation that an item has been added to the cart
04. HI-FI PROTOTYPE
The final hi-fi prototype provides user with a streamlined journey for ordering, customizing and if needed editing the ingredients of their hot dogs
Accessibility
Alt Text
All images are assigned an alt text value to include users with visual impairments
Redundance
Icons were used for easy navigation. Redundancy of menu was also used; users can navigate using the navigation bar icons at the bottom of the screen or using the magazine navigation text menu on the upper left corner.
Allergens
Users with food allergies or specific diet types can access ingredient and allergen information in each food item.
Impact
Doug’s Dogs focuses on the users' preferences, from ingredients and allergens for users with specific diets or allergies to delivery and pick-up date and time for users with a tight schedule.
Conclusion
While designing the Doug’s Dogs app, I learned that there are many ways of creating a successful user journey, and user feedback is the most important tool to receive the correct design choices.
Next Steps
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Perform another round of usability studies before handing the project to the design team, to make certain that all pain points have been addressed.
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Continue conducting user research to determine if there are other needs that are not being covered by the current user flow.